Hypertension LogoHypertension

Hypertension Privacy Policy

This Privacy Policy explains how PlanforBP (website: https://www.planforbp.com, hereinafter referred to as “we”, “our”, or “this Website”) collects, uses, stores, and protects your personal information, and how we display ads through third‑party services such as Google AdSense. By using the services provided by this Website, you are deemed to have read, understood, and agreed to all the terms of this Policy.

I. Scope of Application

This Privacy Policy applies to all hypertension‑related services provided by this Website, including but not limited to:

  • Free hypertension risk assessments, completion of health questionnaires, and browsing of health content;
  • Paid subscription services (such as personalized diet plans, exercise programs, stress and sleep management guidance);
  • All registration, information submission, feature usage, and service subscription activities you perform on this Website.

This Policy also applies to data processing activities involved when this Website displays personalized or non‑personalized ads through Google AdSense and other advertising partners.

II. Information We Collect

We only collect the information necessary to achieve the purposes of our services, including information you actively provide and information generated during your use of the services.

1. Basic Information

Name, gender, date of birth, mobile phone number, and email address. This information is voluntarily provided by you when you register, submit assessment questionnaires, or subscribe to services, and is used for identity verification, service delivery, and communication.

2. Health Data

Current and historical blood pressure values, height, weight, BMI, history of hypertension and other diseases, family medical history, medication information, and lifestyle habits. This information is voluntarily submitted by you and is the core basis for generating assessment reports and creating personalized plans.

3. Usage Data

Visit time, pages viewed, questionnaire content you submit, and feature usage records. This information is automatically collected via cookies and similar technologies and is used to optimize the website experience and service flows.

4. Advertising and Device Information

When you visit this Website, Google AdSense and other advertising partners may collect your device information, IP address, browser type, and ad interaction behavior via cookies, web beacons, and similar technologies. This information is used to:

  • Show ads that are relevant to your interests;
  • Control how often the same ad is shown;
  • Analyze and report ad performance.

We do not proactively provide your name, contact details, or specific health data to advertisers.

III. How We Use Your Information

We use the information we collect only for the following clearly defined purposes:

  1. To generate hypertension risk assessment reports and personalized lifestyle guidance based on the health data you submit;
  2. To design diet plans, exercise programs, and stress‑management guidance for you in accordance with DASH diet principles and exercise‑safety requirements;
  3. To optimize website features, improve service processes, and update health‑related content;
  4. To send you service reminders, plan‑update notifications, and account‑security alerts via the contact details you provide (we do not send unrelated promotional messages);
  5. To perform account verification, prevent fraud, and fulfill compliance obligations required by law;
  6. To display relevant ads through Google AdSense and other ad services in order to support our operations and provide you with free content. Ads may be personalized based on your interactions with this Website or your activity on other sites.

IV. Information Storage and Protection

  1. Storage Methods: Your information is stored on servers with appropriate security safeguards. Sensitive data such as health information is protected with encryption and access‑control mechanisms.
  2. Retention Period: We retain your information for as long as you use our services. After you close your account, we will delete or anonymize your personal information, unless a longer retention period is required by applicable laws or regulations.
  3. Third‑Party Access: We do not sell or rent your personal information. We only provide necessary information to regulatory or judicial authorities when required by law, during legal proceedings, or with your explicit consent.
  4. Security Management: We maintain internal information‑security policies, perform regular system checks, and provide staff training, while strictly limiting access rights to reduce security risks.

V. Cookies and Third‑Party Advertising Technologies

This Website uses cookies and similar technologies to enhance your user experience and support advertising services. You can manage or disable cookies through your browser settings, but doing so may affect the availability of certain features.

Google AdSense

This Website uses Google AdSense. Google, as a third‑party ad vendor, uses cookies to display ads on this Website. Google and its partners may use your past visits to this Website and other sites to show you ads that are more relevant to your interests. You can:

  1. Visit the Google Ads Settings page to opt out of personalized ads;
  2. Disable third‑party cookies in your browser settings. This may reduce the relevance of ads you see on other sites but will not prevent all ads from being displayed.

When we use AdSense, we do not provide Google with your name, contact information, or health data. Google’s processing of your information is governed by its own privacy policy.

VI. Your Rights

Under applicable laws and regulations, you have the following rights regarding your personal information:

  1. Access and Inquiry: You can log in to this Website at any time to view your basic information, health data, and service records;
  2. Correction and Supplementation: If any information is inaccurate or incomplete, you may request that it be corrected or supplemented;
  3. Deletion and Account Closure: You may request deletion of non‑essential information or apply to close your account. After closure, we will stop providing services and handle your data in accordance with Section IV;
  4. Withdrawal of Consent: You may withdraw your consent to our collection and use of your personal information at any time. This will not affect the lawfulness of processing carried out before the withdrawal;
  5. Data Copy: You may request a copy of your personal information.

To exercise the above rights, please contact us using the details provided in Section VIII. We will verify and respond within the time limits required by law.

VII. Updates to This Privacy Policy

We may revise this Privacy Policy from time to time due to changes in laws, regulations, or our services. The updated Policy will be published in a prominent place on this Website and will take effect from the date of publication. If you continue to use our services after the update, you will be deemed to have accepted the revised Policy. If you do not agree, please stop using our services and request account closure.

VIII. Contact Us

If you have any questions or suggestions about this Privacy Policy, or if you wish to exercise your rights relating to personal information, you can contact us at:

We will verify your request and respond within a reasonable time.